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Everything You Need To Know To Protect Your Corporate Reputation in Social...
Warren Buffet famously said “it takes 20 years to build a reputation and five minutes to destroy it.” No where is this more true than in social media, where a company’s long-standing reputation can be...
View ArticleDear Brands: Please Don’t Feed The Trolls
Well, here goes: I like McDonald’s. Not how you’re thinkin’. Not an ephemeral, ‘like our page’, button-click-like. I’m talking old school; I’d recommend this; I like this place. I’m not hitting up...
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How to Identify Facebook Detractors and Exclude Them From Paid Content
As Facebook tightens the reins on organic reach, every dollar spent toward boosting your page’s content is important. Custom audiences are a great way to target your community, but they could also be...
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